Why “Too Busy to Post” Is Costing You Trust, Not Just Reach
Paul BasilePublished on: 24/09/2026
A study of 3,380 brand accounts found posting consistency predicted survival, not follower count. See what that means for your trust with customers.
inactive social media businesstoo busy to post social mediasocial media posting frequency small businesssocial media consistency trustsocial media trust local business